Менеджер по маркетингу в Карты

* Продвигали API/SDK, инструменты для разработчиков, геотехнологии или другие сложные B2B-продукты * Работали с enterprise-клиентами, ABM и длинным циклом продаж * Сами запускали кампании в Яндекс Директе, работали с Яндекс Метрикой * Организовывали офлайн-мероприятия и понимаете, как оценить их пользу для бизнеса 1:"$Sreact.fragment" 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[contact omitted]","@type":"JobPosting","title":"Менеджер по маркетингу в Карты","description":"\u003cp>B2B-направление Яндекс Карт объединяет API Яндекс Карт и Геоаналитику — сервисы, которые помогают компаниям встраивать карты, поиск, маршрутизацию и геоаналитику в свои сайты, приложения и внутренние системы.\u003c/p>\n\u003cp>Мы ищем lead-B2B-маркетолога, который возьмёт на себя маркетинг всего направления.\u003c/p>\n\u003cp>Вам предстоит создать маркетинговую стратегию и план, выстроить процессы, поддерживать запуски и оценивать их результат. Вы будете работать с SMB и enterprise-клиентами: привлекать self-service-пользователей, поддерживать продуктовые релизы и организовывать ежедневную работу маркетинга. Всё это — в тесной коллаборации с внутренними командами, агентствами и подрядчиками.\u003c/p>\n\n\u003cp>\u003cb>Стратегия, планирование, оценка эффективности\u003c/b>\u003cbr/>\nВам предстоит актуализировать маркетинговую стратегию B2B-направления Карт, на её основе собирать ежеквартальный маркетинговый план, защищать бюджет и согласовывать приоритеты с руководителем направления. Вы будете регулярно оценивать эффективность маркетинговых активностей и приоритизировать их, отталкиваясь от реальных результатов.\u003c/p>\n\u003cp>\u003cb>Продуктовые запуски и лидогенерация\u003c/b>\u003cbr/>\nНужно будет готовить запуски вместе с продуктом и продажами: изучать задачи аудитории, формулировать позиционирование и организовывать релевантные активности: лендинги, рассылки, сейлз-материалы (презентации, инструкции). Предстоит запускать рекламные кампании, оценивать их эффективность (CAC, LTV, ROI), оптимизировать качество лидов и их движение по воронке. Нужно будет подбирать каналы под гипотезу: Директ, Промостраницы, email и CRM-коммуникации.\u003c/p>\n\u003cp>\u003cb>Контент и сайт\u003c/b>\u003cbr/>\nВы будете развивать сайт и планировать контент для привлечения клиентов и поддержки продаж: кейсы, статьи, гайды, рассылки, презентации, контент для мероприятий. Будете ставить задачи редакции, дизайнерам, разработчикам и внешним подрядчикам.\u003c/p>\n\u003cp>\u003cb>Мероприятия и партнёрства\u003c/b>\u003cbr/>\nПредстоит проводить собственные мероприятия (бизнес-завтраки, воркшопы, вебинары, клиентские встречи), интегрироваться во внешние конференции, оценивать их результат. Вы будете выбирать аудиторию и выстраивать процесс обработки лидов вместе с командой продаж, готовить совместные активности с партнёрами, следить за качеством и единым стилем материалов.\u003c/p>\n\u003cp>\u003cb>Работа со смежными командами и с подрядчиками\u003c/b>\u003cbr/>\nВы будете работать в тесной связке с командами продаж, продукта, аналитики, PR, разработки, дизайна, с редакцией, внешними подрядчиками. 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50:["$","$L51",null,{"passportUrl":"https://passport.yandex.ru/auth"}] 58:Td4d, Стратегия, планирование, оценка эффективности Вам предстоит актуализировать маркетинговую стратегию B2B-направления Карт, на её основе собирать ежеквартальный маркетинговый план, защищать бюджет и согласовывать приоритеты с руководителем направления. 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